Empowering DIY Beauty

BAUW Beauty started in the middle of a very real problem... Wash Day!

Our founder was tired of cleaning shed hair from the shower walls and unraveling strands from her fingers each time she detangled or washed her curls. Instead of just dealing with the mess, she came up with a better way; the Strahand Genie. A simple swipe, and the problem was solved. No more mess. No more frustration.
From there, things grew naturally. We realized so many of us were running into the same little annoyances with our routines; leaks dripping down your face during deep conditioning or dying hair, messy product applications, tools that just weren’t made with us in mind. So we started designing our own.
Extra-large Leak-Proof Shower & Processing Caps that actually stay put (and keep drips off your face).
Refillable Beauty Pen Applicators that make DIY mixing and applying oils, serums, and treatments simple, clean, and travel-friendly.
At BAUW Beauty, we believe DIY beauty should feel empowering, not overwhelming. We’re here for the curl caretakers, the self-stylists, the deep conditioners, and the mix-it-yourself innovators. Every product we create is designed to make your routines easier and to give you more control because beauty belongs in your hands.
Smart Tools. Simple Routines. DIY Empowered.